President + Chief Technical Officer

Yuval founded Brash Concepts in 1980 after graduating from Columbia University’s School of Engineering and Applied Sciences. For over 30 years Yuval has been at the cutting edge of the Information Age while working for Silicon Valley firms like Tandem Computer and Compaq to industry heavyweights such as Phillips Electronics and KPMG Consulting.

At Brash Concepts, Yuval is Chief Technical Officer, developing new technical solutions for our data center infrastructure and business continuity service offerings.  As cyber attacks proliferate and new security breaches arise, Yuval has led Brash Concepts in the implementation of new technology related to information security, incident response, and digital forensics.

In his free time he enjoys membership in the Contingency Planning Exchange, Cable & Telecommunications Association for Marketing, CTIA (The Wireless Association) and the National Cable and Telecommunications Association. Yuval is also an avid skier and tennis player.


Operations Manager

Peter coordinates with the field teams and communicates with clients on all ongoing and upcoming projects. He also manages all Help Desk tickets, ensuring their successful completion. Peter has been with Brash Concepts since 2012, first acting as a Field Technician, then as a Voice Engineer, and naturally transitioned into his role as Operations Manager.


IT Director

Zak was brought onto the Brash Concepts support team in 2012 as our Systems Engineer.  Now as IT Director, Zak oversees the deployment of systems, services, and infrastructure improvements. Zak’s specialties include desktop + server construction and data center virtualization.  When he’s not working, Zak can be found spending time with his family or doing anything tech related.


Director of Project Engineering

Sebastian has over 20 years of experience in telecommunications and technology.  He specializes in hospitality installations, such as PBX, HSIA, and RTLS solutions.  He’s a master problem-solver and enjoys solving Rubik’s cubes and answering Jeopardy questions in his spare time.  Outside of work, Sebastian loves spending time with his wife and two children.


Controller & Human Resources

Alison joined Brash Concepts as our Controller & HR Manager in September of 2017. Alison handles all of our Accounting and Human Resource needs.  Alison has over 30 years of experience in the accounting field in both public and private industries and is a Certified Notary Public of Nassau County.  Alison acquired her B.S. degree in Accounting from New York Institute of Technology.  When she’s not at work, Alison is the president of the PTA at her children’s high school and a proud football mom.


Director of Sales

Mr. Hoffman specializes in providing customer-centric technology solutions that target business and operational challenges, as well as return shareholder value. Supporting new market requirements, and mitigating threats to organizational viability, are both central to his consultative framework when working with clients and their organizations. He continues, as he has for over 40 years, delivering these operational and cost optimizing solutions specializing in the Financial, Health-Care, Real Estate and Hospitality industries.

Additionally he has specialized Diplomatic and Government market experience – providing custom and secure, infrastructure, emergency response and disaster recovery capabilities to such Government Institutions as the Federal Reserve Bank, The United Nations, and both the Republican and Democratic National Committees. Howard honed his skills by leading sales, strategic marketing, and technical solution efforts at global technology companies such as AT&T Qwest, New York Yankees, Howard and Hecht, LLC, and Nuvolo Systems.


Account Manager

Joseph has been with Brash Concepts since April 2016 as an Account Manager. Since 1996, he has worked in the IT industry specializing in small business networks.  Joseph works with our clients to ensure all their technology needs are being met and introduces new solutions. When Joseph is not working, he enjoys spending time with his wife and son. He’s a proud fan of his home town sports teams: the Mets, Jets, and Rangers — encouraging his son to do the same!


Systems Engineer

Kevin joined the Brash Concepts team in 2018. He received a B.A. in Computer Science at DeVry University. He’s certified in A+ and Java. Kevin is directly involved with our daily Help Desk tickets; troubleshooting and responding to customer requests as needed. On his days off, Kevin can be found reading or doing something tech-related.


Network Engineer

Rudy has been working for Brash Concepts since 2012. On a regular day, Rudy can be seen conducting site surveys, troubleshooting issues, or building new client networks.  When he’s not working, he enjoys exploring NYC and spending time with friends.


Outside Counsel

Benjamin serves as outside legal counsel to Brash Concepts. Benjamin earned his JD degree at Brooklyn Law School and is licensed to practice law in the State of New York. Benjamin specializes in Telecommunications Law and Cyber Risk Insurance.


Marketing Manager and Director of Web Development

Sandy joined the Brash Concepts team in 2018.  She has over 17 years of experience in marketing, copy writing, and public relations.  At Brash Concepts, Sandy manages the company website, social media, and marketing.  Sandy also assists clients with their website development, including SEO and design.  Outside of work, Sandy loves to write fiction novels, cook, and snuggle her pet bunny, Zuko.